POP materials glossary
Wobbler
A POP piece attached to the shelf by a flexible arm, placing a short message beside the product.
Where is it used?
A new product or one campaign message, without obscuring the price label.
Example dimensions
Graphic faces around Ø8–15 cm; the sample uses Ø10 cm.
Material options
350 g/m² Bristol board, approximately 0.5 mm PP/PVC and clear PET/PVC spring-arm options.
Artwork preparation
The archived production artwork has 3 mm bleed and a CutContour spot cut line. The downloadable reference PDF is not that production artwork. Follow the actual file and producer specification.
What to watch for
Adding too many messages or covering the price label.
Choose final dimensions and materials around store requirements and the producer specification. Find technical details in the downloadable reference.
Material reference · PDF