Concept work
Welcome kit
A design concept exploring the agency’s identity on packaging, bags and everyday items.
A design concept built around an illustrative scenario and sample data.
The challenge
How could different items carry one consistent identity?
Design approach
- Contents, purpose and packaging are considered together.
- The logo and Otto keep their official proportions and colours.
- The visual does not represent manufactured stock, a gift commitment or a real delivery.
Concept deliverables
- Kit layout
- Box and packaging concept
- Identity applications on items
- Sample contents list
What would we measure?
- Fit with the intended purpose
- Identity consistency
- Packaging and transport requirements
Related services
Let’s define the scope together.
Which services, locations and deliverables? Add your needs to a project brief.
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