Concept work
Trade-fair booth · 6 × 4 m
An unbuilt modular booth design exploring the agency’s identity.
A design concept built around an illustrative scenario and sample data.
The challenge
How could services, meeting space and brand visibility work within one area?
Design approach
- One main message, service icons and meeting space share the layout.
- Modularity and reuse are treated as design objectives.
- The area and production schedule are illustrative, not evidence of a built booth or crew capacity.
Concept deliverables
- Booth visualisation
- Dimensioned layout
- Material options
- Illustrative production review
What would we measure?
- Usability of the meeting space
- Message visibility
- Suitability of modules for reuse



Related services
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