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Concept work

Shelf launch kit

POP pieces, a planogram and visual installation instructions for a fictional product.

A design concept built around an illustrative scenario and sample data.

The challenge

How could a kit be installed clearly and correctly in a store?

Design approach

  • A shelf header, stopper, wobbler and strip are considered as one kit.
  • A planogram and installation steps explain where each piece belongs.
  • Photo capture is a process concept; the QR shown in the artwork is not a working upload service.

Concept deliverables

  • Kit and component designs
  • Planogram
  • Installation sheet
  • Illustrative review flow

What would we measure?

  • Correct-placement rate
  • Missing or damaged items
  • Clarity of installation instructions
Supermarket gondola with the launch kit: header, shelf stoppers, wobblers, shelf strip and floor graphic
Supermarket gondola with the launch kit: header, shelf stoppers, wobblers, shelf strip and floor graphic
Kit flat-lay: the eight pieces in the box with size and material labels
Kit flat-lay: the eight pieces in the box with size and material labels
Planogram: front view of the gondola with a centimetre scale and numbered placement rules
Planogram: front view of the gondola with a centimetre scale and numbered placement rules
Six-step store installation card and the QR photo upload screen
Six-step store installation card and the QR photo upload screen

Related services

POPPrintSoftware
All concepts →Concept portfolio · PDF

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