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Concept work

Dealer network makeover

A modular storefront, window and installation plan for a fictional dealer network.

A design concept built around an illustrative scenario and sample data.

The challenge

How could a shared identity work across different storefront types?

Design approach

  • Three module options are explored for narrow, standard and wide storefronts.
  • Signs, windows and interior elements follow one system.
  • An illustrative rollout dashboard connects planning with handover checks.

Concept deliverables

  • Module catalogue
  • Before/after design comparison
  • Interior layout
  • Illustrative implementation plan

What would we measure?

  • Conformance to the standard
  • Installation checks and revision requirements
  • Completeness of handover records
Dealer storefront with the modular sign and window standard; inset of the old, cluttered storefront
Dealer storefront with the modular sign and window standard; inset of the old, cluttered storefront
Before and after: the old storefront with taped posters and the new one with numbered application points
Before and after: the old storefront with taped posters and the new one with numbered application points
Three module types for narrow, standard and wide storefronts with dimensions and a materials table
Three module types for narrow, standard and wide storefronts with dimensions and a materials table
Dealer interior: brand wall, device wall, service counter, queue totem and floor wayfinding
Dealer interior: brand wall, device wall, service counter, queue totem and floor wayfinding
Rollout dashboard: locations by region, 7-week work plan and KPIs (sample data)
Rollout dashboard: locations by region, 7-week work plan and KPIs (sample data)

Related services

DealerPOP3DConsulting
All concepts →Concept portfolio · PDF

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