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Concept work

Campaign 360

One visual language across a fictional campaign’s page, social formats and in-store screen.

A design concept built around an illustrative scenario and sample data.

The challenge

How could one idea stay recognisable across different screens and dimensions?

Design approach

  • Message hierarchy and the key layout are designed together.
  • The mobile page, social formats and screen sequence are compared.
  • Discounts, dates, brands and addresses in the artwork are fictional, not current promotions.

Concept deliverables

  • Page designs
  • Social and advertising adaptations
  • Screen-sequence concept
  • Usage approach

What would we measure?

  • Cross-channel consistency
  • Message legibility
  • Format-adaptation checks
Campaign 360: web page, story, social post, banner and in-store screen from one creative system
Campaign 360: web page, story, social post, banner and in-store screen from one creative system
Desktop and mobile designs of the campaign landing page
Desktop and mobile designs of the campaign landing page
Social and ad visuals in twelve sizes
Social and ad visuals in twelve sizes
Six-frame, 15-second silent loop for in-store screens
Six-frame, 15-second silent loop for in-store screens

Related services

DigitalPrintPOP
All concepts →Concept portfolio · PDF

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