ARM 02
POP
Shelf, wobblers, stands and point-of-purchase materials.
The challenge
Arrival at a store does not guarantee correct installation. Dimensions, placement and installation instructions need to work together.
What we plan together
- Plan the POP kit and its placement
- Select dimensions and materials around store requirements
- Define proofing, printing and cutting requirements
- Packaging, distribution and installation checks
Deliverable options
- Kit contents and print-ready artwork
- Placement plans for different store types
- Visual installation sheet
- Package labels and a checklist
The project brief defines the final deliverables and implementation scope.
Materials and approach
Wobblers, shelf stoppers, shelf strips, danglers, floor graphics and display headers are selected around campaign duration and point-of-sale requirements.
How is the process structured?
| Stage | Planning note |
|---|---|
| 01 · Brief and kit scope | Choose store types, the message and kit components. |
| 02 · Placement and proofing | Check shelf dimensions, readability and cutting paths. |
| 03 · Production and packaging | Label and package components by store. |
| 04 · Installation checks | Record placement and missing items on the checklist. |
Survey findings, permissions, production and approvals shape the timeline.
What affects the price?
- Store count and kit contents
- Materials and finishes
- Die cutting and packaging
- Distribution and installation model
Frequently asked questions
Which pieces should a kit contain?+
Start with shelf dimensions, the message, viewing distance and store conditions rather than a fixed shopping list.
Can store staff install the kit?+
Clear instructions can support simple installations. Work requiring tools, access equipment or specialist skills needs separate planning.
Can artwork go to our own printer?+
Agree artwork formats, colour references and responsibility for production checks when defining the scope.
Let’s define the scope together.
Which services, locations and deliverables? Add your needs to a project brief.
Prepare a brief →