ARM 03
Digital
One campaign idea, adapted for in-store screens, social media and digital formats.
The challenge
When one campaign looks different on every screen, resizing alone is not enough; the message hierarchy needs a shared system.
What we plan together
- Campaign idea and layout system
- Mobile and desktop page design
- Adaptations for social and advertising formats
- Sound-off storytelling for in-store screens
Deliverable options
- Key visual and format list
- Page designs and content structure
- Artwork in the agreed social and advertising sizes
- Screen sequence and usage notes
The project brief defines the final deliverables and implementation scope.
Materials and approach
16:9 and 9:16 screens, square and portrait social formats and banner sizes are adapted to each channel’s technical requirements.
How is the process structured?
| Stage | Planning note |
|---|---|
| 01 · Message and channel list | Define channels, the audience and the main message. |
| 02 · Key design and approval | Review the copy hierarchy and key visual for approval. |
| 03 · Format adaptations | Check safe areas and dimensions for each channel. |
| 04 · Pre-publication checks | Review language, links, duration and file formats. |
Survey findings, permissions, production and approvals shape the timeline.
What affects the price?
- Channels, formats and languages
- Motion-content requirements
- Page functionality
- Content and revision scope
Frequently asked questions
Does an in-store screen need sound?+
The main message should make sense without sound; screen position and the playback system need separate checks.
Can a page work with our existing site?+
The approach follows a review of the existing platform, access and integration requirements.
Is media buying included?+
Creative production, publishing and media management are separate items; the quote should state which are included.
Let’s define the scope together.
Which services, locations and deliverables? Add your needs to a project brief.
Prepare a brief →