ARM 06
Consulting
Dealer network strategy, campaign planning, measurement and improvement.
The challenge
Without clear objectives, store types and measurement, a strong campaign idea can be implemented inconsistently in the field.
What we plan together
- Location and communication inventory
- Align objectives, audience and channels
- Design pilot and review criteria
- Define KPIs and an evaluation plan
Deliverable options
- Situation-analysis framework
- Communication and rollout approach
- Pilot checklist
- Measurement and reporting glossary
The project brief defines the final deliverables and implementation scope.
Materials and approach
Workshops, field observation and reviews of existing data begin by establishing what data is available and what can be measured.
How is the process structured?
| Stage | Planning note |
|---|---|
| 01 · Objectives and data framework | Define the decision question, data owners and measurement boundaries. |
| 02 · Situation analysis | Review location and channel differences using available data. |
| 03 · Pilot design | Plan the comparison method and pilot sample. |
| 04 · Evaluation plan | Agree indicators, reporting frequency and decision steps. |
Survey findings, permissions, production and approvals shape the timeline.
What affects the price?
- Brand, channel and regional scope
- Field-observation requirements
- Data access and analysis depth
- Workshop and reporting scope
Frequently asked questions
Can we commission consulting only?+
Services can be considered separately. Agree implementation and responsibilities when defining the scope.
Why is a pilot useful?+
Evaluating materials, placement and installation on a limited scale exposes assumptions before a wider rollout.
Which outcome should we measure?+
Installation accuracy, visibility and sales impact are different measures. No single outcome should be promised without defining the source and method.
Let’s define the scope together.
Which services, locations and deliverables? Add your needs to a project brief.
Prepare a brief →