POP materials glossary
Freestanding totem
A freestanding vertical promotional or wayfinding unit.
Where is it used?
Store entrances, events and larger spaces, while keeping circulation clear.
Example dimensions
The sample is 60 × 180 cm, adapted to the space and support system.
Material options
Board or foam PVC body, a suitable base/support and single- or double-sided print.
Artwork preparation
This large-format example uses 5 mm bleed and at least 10 mm safe area. Base and structural production details are still required.
What to watch for
Ignoring tipping risks and circulation space.
Choose final dimensions and materials around store requirements and the producer specification. Find technical details in the downloadable reference.
Material reference · PDF