POP materials glossary
Shelf talker
A card at the shelf edge carrying brief product information or a campaign message.
Where is it used?
For a single product or a short explanation.
Example dimensions
A graphic face around 10 × 15 cm, with the fixing tab considered separately.
Material options
350 g/m² Bristol board, a plastic fixing tab or shelf clip.
Artwork preparation
The example has 3 mm bleed, CutContour and Crease layers. The flap is a folding area and should not carry essential text.
What to watch for
Treating the folding flap as message space.
Choose final dimensions and materials around store requirements and the producer specification. Find technical details in the downloadable reference.
Material reference · PDF