POP materials glossary
Shelf strip
A printed strip running along a shelf, usually within a ticket rail.
Where is it used?
Category or campaign consistency without obscuring pricing information.
Example dimensions
Sized to the shelf width; the sample is 100 × 3 cm.
Material options
0.3–0.5 mm PVC or coated board, with slot-in or magnetic fixing options.
Artwork preparation
The example has 3 mm bleed. Confirm straight cutting and rail tolerances with the producer; a die-cut spot colour is not needed for every product.
What to watch for
Producing before checking the rail dimensions.
Choose final dimensions and materials around store requirements and the producer specification. Find technical details in the downloadable reference.
Material reference · PDF