POP materials glossary
Floor graphic
A graphic applied to a floor for wayfinding or product communication.
Where is it used?
Walking routes and campaign areas, with slip resistance and escape routes considered.
Example dimensions
Around Ø40–60 cm or a shape sized to the space.
Material options
Floor vinyl and suitable slip-resistant lamination, selected around the substrate and cleaning conditions.
Artwork preparation
This example has 5 mm bleed and CutContour. Confirm the floor type, lamination and installation method with the producer.
What to watch for
Skipping surface preparation and slip-resistance requirements.
Choose final dimensions and materials around store requirements and the producer specification. Find technical details in the downloadable reference.
Material reference · PDF