POP materials glossary
Counter and display header
A header panel carrying the main message on a counter or display.
Where is it used?
Identify a product area or campaign theme at a distance.
Example dimensions
Options such as 40 × 15 cm for counters or around 100 × 20–30 cm for gondolas.
Material options
Board, microflute or 3–5 mm foam PVC, with slot, clip or tape fixings.
Artwork preparation
The example has 3 mm bleed. Check header width, attachment and viewing distance against the actual unit.
What to watch for
Designing a header independently of the unit dimensions.
Choose final dimensions and materials around store requirements and the producer specification. Find technical details in the downloadable reference.
Material reference · PDF